``Talk. They Hear You.`` empowers parents and caregivers to talk with children early on about alcohol and other drug use.

The “Talk. They Hear You.” campaign aims to reduce underage drinking and other substance use among youths under the age of 21 by providing parents and caregivers with information and resources they need to address these issues with their children early and often.

Parents and caregivers have a significant influence on their children’s decisions about using alcohol and other drugs. Check out these “Talk. They Hear You.” campaign resources to help you start talking with your kids about these issues at a young age.

If you worried about yourself or a friend or your child, know that help is available.

Contact our office for assistance: 678-489-3279

THE TEEN PERSPECTIVE

1. Show you disapprove of underage drinking and other drug misuse.

Over 80 percent of young people ages 10–18 say their parents are the leading influence on their decision whether to drink. Send a clear and strong message that you disapprove of underage drinking and use or misuse of other drugs.

2. Show you care about your child’s health, wellness, and success.

Young people are more likely to listen when they know you’re on their side. Reinforce why you don’t want your child to drink or use other drugs—because you want your child to be happy and safe. The conversation will go a lot better if you’re open and you show concern.

3. Show you’re a good source of information about alcohol and other drugs.

You want your child to make informed decisions about alcohol and other drugs with reliable information about its dangers. You don’t want your child to learn about alcohol and other drugs from unreliable sources. Establish yourself as a trustworthy source of information.

4. Show you’re paying attention and you’ll discourage risky behaviors.

Show you’re aware of what your child is up to, as young people are more likely to drink or use other drugs if they think no one will notice. Do this in a subtle way, without prying.

5. Build your child’s skills and strategies for avoiding drinking and drug use.

Even if you don’t think your child wants to drink or try other drugs, peer pressure is a powerful thing. Having a plan to avoid alcohol and drug use can help children make better choices. Talk with your child about what they would do if faced with a decision about alcohol and drugs, such as texting a code word to a family member or practicing how they’ll say “no thanks.”

Keep it low-key. Don’t worry, you don’t have to get everything across in one talk. Plan to have many short talks.

VIDEO RESOURCES